SARAH BASSINE Creative Director
sarahbassine.com | linkedin.com/in/sarahbassine/ | sarah@sarahbassine.com | +1 917.658.9028
SUMMARY
Creative Director and writer with 20 years of diverse professional experience. Versatile storyteller from a multidisciplinary advertising, filmmaking and screenwriting background with a history of emotive, strategic and award-winning work that inspires engagement, drives understanding and delivers against brand-building objectives. Deep functional expertise conceiving, writing, developing and overseeing campaigns across industries and media, including film, digital, experiential, print, OOH, direct mail, audio and more. Leader, collaborator and mentor with a life-long love of the arts.
STRENGTHS & SKILLS
Conceptual thinker
Verbal designer; copywriter
B2B, B2C, DTC, Tech
Strategic, creative concept development
Brand identity; brand builder; brand steward
Omni and multichannel campaigns
Exhibits high level of visual literacy
Simplifies complex communications
Creative team management
PROFESSIONAL EXPERIENCE
ACCENTURE | Creative Director, Copy | Contractor | December 2021 - present
Part of a select team of writers and designers at industry-leading in-house agency Accenture Canvas. Responsible for the creative output that supports the firm’s most high-profile marketing pursuits across industries, with a valuation of $50MM to $10B+ per opportunity. Consistently bringing the Accenture brand to life through impactful storytelling that drives meaningful change by delivering on the promise of technology and human ingenuity.
• High-performing creative lead on 20+ pursuits over the course of 2.5 years for iconic brands and Fortune 100 companies, contributing instrumentally to a 65% win-rate valued in the billions of US dollars.
• Conceptual and hands-on creative writer adept at evolving complex, data-centric content into clear and compelling touchpoints across channels, from manifestos to videos to interactive floors to social tiles, all at an accelerated pace.
• Partners closely with Marketing to execute on strategy and skillfully balance client needs with innovative creative.
• 2023 Winner of Accenture’s highest honor, the V360 Awards, for a targeted, multichannel campaign honoring Veterans.
SB STUDIO X MATT LESTER CREATIVE | Founder, Creative Director | Hudson Valley, NY | January 2012 - December 2021
Select Clients: Beardwood & Co., Chubb, CRH, Lord & Taylor, Pattern Brands, Peppercomm, Revlon, VOW for Girls
Founder and Creative Director of SB Studio, working in partnership with former McCann Sr. VP Group Creative Director. Together with our collective of highly-skilled creative and strategic partners, we delivered impactful and innovative creative content along with smart, cost-effective marketing support that addressed the business challenges of our B2C, B2B and DTC clients.
• Hands-on writer responsible for all video, digital, social, print and audio branded content ideation, creation and oversight.
• Specialized in using design-thinking workshops as a means to deliver differentiated verbal and visual brand identities.
• Partnered with CD to give Lord & Taylor a makeover, reestablishing them as a fashion destination & increasing comp. sales 12%.
• Retained for multichannel campaigns by a Fortune 500 global brand with an annual revenue of €26.8B.
• Social media AOR for music festival looking to boost its profile; increased followers by 600% in the first year.
PEPPERCOMM | Associate Creative Director, Copy | Freelance | New York, NY | February 2014 - June 2017
Select Clients: AVON 39, EY (Ernst and Young), M&T Bank and Wilmington Trust, Nestlé Skin Health, Pen + Brush, Wilbur-Ellis
Creative and writing lead brought in to help support and define this industry-leading PR agency’s expanding creative department. Worked on conceiving, writing and overseeing a wide-range of creative work, from brand positioning to national ad campaigns.
• Influential in boosting department revenue from 28% to 40% + of total agency revenue over 18 months.
• Conceived, wrote and developed all content for the $2MM AVON 39 omnichannel campaign that won us AOR.
• Adapted a 200+ page white paper into EY’s most-watched videos with 50k+ YouTube views.
PEDONE |Associate Creative Director, Copy | Freelance | New York, NY | July 2012 - February 2014
Creative and writing lead responsible for writing and presenting creative concepts and new business pitches for this boutique agency specializing in luxury, retail and CPG; other responsibilities included branding and brand compliance.
• Defined U.S. Polo Assn. brand, clarifying global strategic position by creating a unified brand identity.
• Conceptualized and wrote brand compliance books and videos for global distribution; compliance doubled from 40% to over 80%.
Education
Columbia University School of the Arts New York, NY
MFA Film, 2000, with honors
Tulane University New Orleans, LA
BA English, 1993, cum laude
Awards & Fellowships
Accenture V360 Awards 2023, North America Market Unit Winner
Two-time finalist, Sundance Screenwriters Lab
Finalist, San Francisco Film Society Hearst Screenwriting Grant
Yaddo, Short-listed, Artist Residency in Screenwriting
New York Film Festival Grand Marnier Foundation Film Fellowship
Milos Forman Fund Recipient
Princess Grace Award Nominee
Additional Studies
Stella Adler Conservatory New York, NY
Scene Study
NYU Tisch School of the Arts New York, NY
Sight & Sound: Filmmaking; Fundamentals of Developing the Screenplay
International Center of Photography New York, NY
Studio Photography
Member
NYWIFT | New York Women In Film & Television
Volunteer Work
2 Wheels for Tots, Abod Shelters Disaster Relief, ACI Army Cyber Institute, CaringKind, Naked Angels Theater Company, Urban Pathways, VetAid 2021